Choosing Boots

Guest: Brian Price, owner of Atomic Moto (https://www.atomic-moto.com)

Topic: Bret and Brian discuss how to choose the proper off-road boot for your motorcycle adventures.

Key Takeaway: The industry has done a terrible job in explaining how gear functions and what people really need. They take the easier path when selling footwear, which is driven by the same way we sell casual footwear – you choose it based on how comfortable it feels.