PRIVACY POLICY

Bret Tkacs, LLC
www.brettkacs.com
Effective Date: March 31, 2025
Last Updated: February 2, 2026

This Privacy Policy (“Policy”) describes how Bret Tkacs, LLC (“Company,” “we,” “us,” or “our”) collects, uses, and protects your personal information when you visit www.brettkacs.com (“Website”) or use our services. By using our Website, you consent to the data practices described in this Policy.

Our Business: We provide adventure training and educational services through our Website and related platforms.

Contact Information:

  • Bret Tkacs, LLC
  • 784 S Clearwater Loop Ste R, Post Falls, Idaho 83854
  • Email: motoguru@brettkacs.com
  • Phone: 208-614-0314

1. Information We Collect

1.1 Personal Information You Provide

When you interact with our Website or services, we may collect the following personally identifiable information:

  • First and last name
  • Email address
  • Phone number
  • Mailing address
  • Payment information (processed by third-party payment processors)

We collect this information when you: register for an account, purchase products or services, sign up for our email newsletter through Omnisend, submit contact forms, or communicate with us via email.

1.2 Information Automatically Collected

We automatically collect certain technical information when you visit our Website:

  • IP address
  • Browser type and version
  • Device information
  • Operating system
  • Access times and dates
  • Pages viewed and links clicked
  • Referring website addresses

This information is collected through cookies and similar tracking technologies (see Section 3 below).

1.3 Information from Third Parties

We may receive information about you from third-party platforms when you interact with our social media content on YouTube, Instagram, or Facebook. These platforms may provide us with aggregated analytics data about our audience.

2. How We Use Your Information

We use your personal information for the following purposes:

  • To provide, operate, and maintain our Website and services
  • To process your purchases and payments
  • To communicate with you about your account, orders, and customer service inquiries
  • To send you marketing communications about our products and services (only if you’ve opted in via Omnisend)
  • To improve our Website, products, and services
  • To analyze Website usage and trends through WordPress statistics
  • To detect, prevent, and address technical issues or security threats
  • To comply with legal obligations and enforce our terms of service
  • For any other purpose with your consent

3. Cookies and Tracking Technologies

3.1 What Are Cookies?

Cookies are small text files placed on your device by websites you visit. They help websites remember your preferences and improve your browsing experience. Cookies cannot run programs or deliver viruses to your computer.

3.2 Types of Cookies We Use

Essential Cookies: Required for the Website to function properly. These cookies enable core functionality such as security, session management, and accessibility features.

Analytics Cookies: Used to collect aggregated statistics about how visitors use our Website through WordPress analytics. This helps us understand which pages are most popular and how visitors navigate our site.

Third-Party Cookies: Our Website may contain embedded content from YouTube, Instagram, and Facebook. These platforms may place their own cookies on your device when you interact with their embedded content. We do not control these third-party cookies.

3.3 Your Cookie Choices

When you first visit our Website, you will see a cookie consent banner that allows you to: accept all cookies, accept only essential cookies, or customize your cookie preferences by category (essential, analytics, and third-party cookies).

You can also manage cookies through your browser settings. Most browsers allow you to refuse cookies or delete existing cookies. However, disabling essential cookies may affect your ability to use certain features of our Website. Please note that if you disable analytics cookies, we will not be able to track your Website usage patterns, but this will not affect your browsing experience.

For more information about managing cookies in popular browsers:

  • Chrome: Settings > Privacy and security > Cookies and other site data
  • Firefox: Settings > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy > Cookies and website data
  • Edge: Settings > Privacy, search, and services > Cookies and site permissions

4. How We Share Your Information

We do not sell, rent, or lease your personal information to third parties.

We may share your personal information with trusted third-party service providers who assist us in operating our Website and providing our services:

Payment Processors: We use Stripe to process credit card payments. When you make a purchase, your payment information is transmitted directly to Stripe and is not stored on our servers. Stripe’s privacy policy governs their collection and use of your payment information.

Email Marketing Service: If you opt in to receive marketing emails, we share your email address and name with Omnisend, our email marketing platform. Omnisend is prohibited from using your information for any purpose other than sending emails on our behalf. You can unsubscribe from marketing emails at any time by clicking the unsubscribe link at the bottom of any marketing email.

Website Hosting and Infrastructure: Our Website is hosted using WordPress and protected by Cloudflare. These service providers have access to technical information necessary to operate and secure our Website.

Third-Party Training Platform: For certain adventure training programs, we use WeTravel, a separate booking and payment platform with its own website and privacy policy. When you click through to WeTravel to book a program, you will be subject to WeTravel’s privacy practices. We do not control or have responsibility for WeTravel’s privacy practices.

All third-party service providers are required to maintain the confidentiality of your information and are prohibited from using your personal information for any purpose other than providing services to us.

Legal Disclosures: We may disclose your personal information without prior notice if required to do so by law or in good faith belief that such action is necessary to:

  • Comply with legal obligations or respond to valid legal processes
  • Protect and defend our rights or property
  • Investigate potential violations of our terms of service
  • Protect the personal safety of users or the public

5. Data Security

We take the security of your personal information seriously and implement appropriate technical and organizational measures to protect it from unauthorized access, use, disclosure, alteration, or destruction.

Security measures include:

  • SSL/TLS encryption for data transmitted between your browser and our Website
  • Cloudflare security services to protect against malicious attacks and unauthorized access
  • Secure payment processing through Stripe (we do not store credit card information)
  • Regular security updates and monitoring of our Website infrastructure

However, please understand that no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information using commercially acceptable means, we cannot guarantee absolute security. You acknowledge that:

  • There are inherent security and privacy limitations of the internet that are beyond our control
  • The security, integrity, and privacy of information exchanged between you and our Website cannot be guaranteed to be completely secure

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

General Retention Periods:

  • Account Information: Retained for the duration of your account plus 7 years after account closure for tax and legal compliance purposes
  • Transaction Records: Retained for 7 years from the date of transaction for accounting and tax purposes
  • Marketing Communications: Retained until you unsubscribe or request deletion
  • Website Analytics: Aggregated and anonymized analytics data may be retained indefinitely

When personal information is no longer needed, we will securely delete or anonymize it. However, we may retain certain information if required by law or for legitimate business purposes (such as resolving disputes or enforcing our agreements).

7. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information. We are committed to honoring these rights in accordance with applicable law.

7.1 Rights for California Residents (CCPA/CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

Right to Know: You have the right to request information about the personal information we have collected about you in the past 12 months, including the categories of information collected, the sources from which it was collected, the purposes for which it was used, and the categories of third parties with whom we shared it.

Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions (see Section 7.4 below).

Right to Correct: You have the right to request correction of inaccurate personal information we maintain about you.

Right to Opt-Out of Sale or Sharing: We do not sell your personal information to third parties. However, some of our use of cookies and social media embeds may be considered “sharing” under California law. You can manage these through our cookie consent banner.

Right to Limit Use of Sensitive Personal Information: We do not collect or use sensitive personal information for purposes that would trigger this right.

Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.

7.2 Rights for Canadian Residents (PIPEDA)

If you are a Canadian resident, you have rights under the Personal Information Protection and Electronic Documents Act (PIPEDA):

Right to Access: You have the right to access your personal information in our records.

Right to Correction: You have the right to request correction of any inaccurate or incomplete personal information.

Right to Withdraw Consent: Where we rely on your consent to process personal information, you may withdraw that consent at any time.

Right to File a Complaint: If you believe we have not complied with PIPEDA, you may file a complaint with the Office of the Privacy Commissioner of Canada.

7.3 General Rights (All Users)

All users, regardless of location, have the following rights:

Right to Opt-Out of Marketing: You can unsubscribe from marketing emails at any time by clicking the unsubscribe link at the bottom of any marketing email, or by contacting us directly.

Right to Update Information: You can update your account information by logging into your account or contacting us.

Right to Close Your Account: You can request account closure at any time by contacting us.

7.4 How to Exercise Your Rights

To exercise any of the above rights, please contact us using the contact information in Section 13 below. Please include “Privacy Rights Request” in the subject line and provide sufficient information for us to verify your identity and process your request.

We will respond to verified requests within the timeframes required by applicable law (typically within 30-45 days). We may need to request additional information from you to verify your identity before processing your request.

7.5 Limitations on Deletion Rights

We may not be able to comply with requests to delete your personal information if it is necessary to:

  • Complete transactions for which the information was collected or fulfill terms of our contract with you
  • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible
  • Debug and repair errors that impair existing intended functionality
  • Comply with legal obligations under federal, state, or local law
  • Maintain records for tax, accounting, or legal compliance purposes (typically 7 years)
  • Exercise free speech rights or protect the rights of others

8. Children’s Privacy

Our Website and services are not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13. If you are under 13 years of age, please do not use our Website or provide any personal information to us.

If you are a parent or guardian and believe that your child under 13 has provided personal information to us, please contact us immediately at motoguru@brettkacs.com. We will take prompt steps to delete such information from our records.

For users between 13 and 18 years of age: If you are under 18, you must have your parent or guardian’s permission to use our Website and services.

9. International Data Transfers

Our business is based in the United States (Idaho), and your personal information is processed and stored on servers located in the United States. If you are accessing our Website from outside the United States, please be aware that your information will be transferred to, stored, and processed in the United States.

The United States may have data protection laws that differ from those in your country. By using our Website, you consent to the transfer of your personal information to the United States and acknowledge that U.S. law will govern the processing of your information.

10. Third-Party Links and Embedded Content

Our Website may contain links to third-party websites and embedded content from platforms such as YouTube, Instagram, and Facebook. We are not responsible for the privacy practices or content of these third-party sites and services.

When you click on a third-party link or interact with embedded content, you may be directed to that third party’s website. We encourage you to read the privacy policies of any third-party websites you visit, as their practices may differ from ours.

Important: Our WeTravel booking platform is operated by a separate company with its own privacy policy. When you use WeTravel to book adventure training programs, your information is subject to WeTravel’s privacy practices, not this Privacy Policy.

11. Email Communications

We may send you emails for various purposes:

Transactional Emails: We will send you emails related to your account, purchases, and customer service inquiries. These emails are necessary for the performance of our contract with you and cannot be opted out of without closing your account.

Marketing Emails: If you have opted in to receive marketing communications through our Omnisend signup form, we may send you promotional offers, newsletters, and announcements about our products and services. You can opt out of marketing emails at any time by:

  • Clicking the “unsubscribe” link at the bottom of any marketing email
  • Contacting us at motoguru@brettkacs.com with “Unsubscribe” in the subject line

Please note that we may receive notifications when you open our emails or click on links within them. This helps us improve our communications and understand what content is most relevant to our audience.

12. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our practices, services, legal requirements, or for other operational reasons.

When we make significant changes to this Policy, we will notify you by:

  • Posting a prominent notice on our Website
  • Updating the “Last Updated” date at the top of this Policy
  • Sending an email notification to the primary email address on your account (for material changes)

Your continued use of our Website after such modifications constitutes your acknowledgment of the modified Policy and your agreement to abide by its terms. We encourage you to review this Policy periodically to stay informed about how we protect your information.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Bret Tkacs, LLC
784 S Clearwater Loop Ste R
Post Falls, Idaho 83854
Email: motoguru@brettkacs.com
Phone: 208-614-0314

We will respond to your inquiry as promptly as possible, typically within 5-8 business days. For privacy rights requests (such as data access or deletion requests), we will respond within the timeframes required by applicable law.

By using our Website, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.